Adding to the extensive portfolio of animated product commercials we have done for the AT&T Business team over the last decade, we created this fully 3D-animated commercial for the new Cellbooster Pro product launch.

We modelled the device entirely from scratch, with incredible attention to detail to allow close-up, high-resolution renders to be output for additional marketing purposes. The slightly warm yet cooly crisp lighting was developed to allow the office environment accent colours, devices, screens and light-emitting elements to really stand out.

The end result continues to receive incredible feedback, of which we are most proud.

Most recently, it won no fewer than three Platinum AVA Awards in the categories of 3D Animation, Motion Graphics Design, and Marketing. #proud